You can also use tools such as Google Analytics or Search Console to track how visitors interact with your website and identify any broken links or failing pages that need attention. Google and other search engines use algorithms to determine the relevance and quality of your content. If your website is missing information on a particular topic, it may not rank as well in search results as a website that covers that topic in depth. In fact, according to a survey by BrightEdge, 55% of marketers say that content gaps are their most significant challenge in driving organic traffic to their websites.
A content gap analysis helps brands find new areas and topics to rank for that they might not have known about otherwise. While thinking about your content in relation to your competition is a part of a content gap analysis, you should still be focused on the customer and what your new content topics can provide to them. To help you achieve your content goals, a strategy called a content gap analysis can be employed to help you refocus your content topics and find areas that are less competitive to publish content about. A content gap analysis can help you uncover areas in which to grow your content strategies, ultimately boosting your SEO, helping you rank higher on search results, and taking in your competitor’s traffic.
- You can even develop a workflow that includes a combination of both methods.
- I continually check the position tracking to see how my website is increasing the visibility thanks to the improvement balance that I have implemented with this Suite.
- Look at individual keyword rankings and the securing of rich snippet space, such as Quick Answers.
- If there are any keywords you don’t rank for, but your competitors do – SEO content gap analysis tools can help you identify them.
- Working with an experienced SEO agency can help you to research, create and implement an effective plan to improve your website’s online visibility.
In an ideal SEO world, you want to see relevant competitors in that list. First, it’s advised to focus on high-value keywords for your business with a high buying intent. You should prioritize high-volume keywords with realistic keyword difficulty. A good starting point is keywords you already rank for as close as possible to page-one results. Now that you have an overview of the content landscape across competitors, you can take it a step further and look at what kind of traffic they are focusing on to develop your own content strategy. You can expect to see most of the keywords your competitors are targeting by looking at the number of keywords ranking at positions 1–30.
See if your own content fits into the buyer’s journey you just mapped and the keywords you’ve selected through your research. It will also assign a keyword difficulty score to demonstrate how competitive an organic keyword SERP is- the higher the search volume of a keyword, the more difficult it’ll be to achieve ranking success. Before you start conducting your content gap analysis, you should equip yourself with the right services proposal templates.
A keyword gap analysis isn’t only important for SEO, but for paid search campaigns. You can use it to identify your competitor’s paid search terms as well. It’s even more useful when you combine your learnings from paid and organic to inform your strategy. We now need to group the keywords and audit the keywords to find the gaps. We can then create a roadmap and action plan as part of the content gap analysis. On top of this, it’s more likely you produce thin, low-value content (as quantity is valued more than quality).
Content gap analysis is more than simply combing through your blog posts to see if you are missing out on any juicy content ideas. You’re also likely to find new keyword opportunities you’re not currently taking advantage of with existing content. There are a couple of reasons why it is important to find and fill content gaps. A filter will need to be applied based on the tags that are included in your research.
This approach to prioritizing backlink opportunities provides a more accurate way for clients to check the value of a site and prioritize their efforts accordingly. Then, click on each individual domain and go through their pages to determine if there is any overlap in the topics they cover and the topics covered on your site. If there isn’t, strike that domain from your list and continue checking.
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This will likely be in a subdirectory named “blog,” “articles,” or “resources.” If your competitor is on Wix, their blog posts will most likely be in /posts/. Explore your competitor’s site and find where they’re hosting their editorial content. Evaluating content performance is more of an art rather than an exact science, but it can be a very informative, revealing exercise.
The Content Gap Analysis Is Market Based
Receiving a link from a website like this is considered an incredibly powerful vote of confidence in Google’s eyes. The more you can do this, the better it’ll be for your rankings and organic traffic. You should end up with a list of grouped keywords that have search volume and traffic potential. This means you can focus on categories that have the greatest potential for traffic without wasting money on content first.
There are plenty of options out there, so you’ll want to research them carefully before selecting the one that works best for you. Thus, the content gap is vital to know how far you are from your competitors in terms of content and can give you ideas of content and keywords of opportunity that you had not found in the Keyword Research. Of course, the whole purpose of a content gap analysis is to generate lead flow and optimize for conversion. Ahrefs Content Gap tool allows you to compare multiple competitors quickly. Ahrefs says it’s simple and allows you to hone in on the deficient keywords your competitors are actively ranking for while you are not. This is a bit more of a standard/manual approach to finding keyword and content gaps, but it’s still pretty straightforward.
From there, you can create a strategy to “boost” low rankings and steal keywords from your competitors. However, you can beat them with a strong SEO strategy, and a keyword gap analysis helps you create one. We’ll show you how to conduct a keyword gap analysis using tools like Semrush, and how you can use it to build a content strategy. Here the current content performance is compared with the desired content performance.
Now, let’s review your SEO performance so that you have something to compare against your competitors later on. My favorite way to do this is using a spreadsheet, so I’ve provided an empty template of my gap analysis for anyone to use. You can also prioritize which opportunities you should focus on by filtering the keyword gap results. Go to the Positions filter, Competitors, and choose to view only the terms that they are ranking for in the top 10 or 20. If you are using Semrush, you’ll go to the left menu and use the keyword gap tool. As per the clustering data, you should be able to see clusters and keywords you’re not ranking at all for.
As we’ve said earlier, you’ll easily be able to combine multiple CSVs from different sources without having to format each if you’re using Keyword Insights. Our keyword discovery tool is a quick way to generate related keywords from a seed in 3 simple steps. For each ‘seed’, we want to find all the relevant keywords for our business. Repeat TELEGRAM SEO JOIN LINK for each competitor and save the keywords to a spreadsheet. For example, let’s say your site is Freshbooks; in the software accounting space. For the keyword ‘chargebacks accounting,’ how many of the results are ‘real-life competitors’?
A content gap analysis is an audit of content assets, which can include web pages, blog posts, articles, landing pages, ebooks, solution guides, cornerstone pages and social media. Leveraging AI-enabled content analysis, MarketMuse is an example of an SEO software vendor that goes beyond traditional keyword gap analysis. For example, you can look for keywords that all of your target competitors rank for in organic search, but you do not. With that, here are a handful of strategies you can use to get the most out of your content gap analysis. With our guidance and support, you can develop a clear plan to improve your company’s search engine footprint and grow your online presence.
